The Boston Globe has experimented plenty with alternative storytelling. They utilize new media accounts and incorporate them well within their daily news grind. However, the Globe is no Mic or Vice. Nor would its readership want it to be. Though the digitization of news has revolutionized print media, the ideals behind a traditional newspaper persist. The Boston Globe uses Instagram, but the photos are classy and professional. The Globe is all over Facebook, but again, their professional standards that you’d see in print exist here too. And on Twitter, they really aren’t getting to fancy. The formula of @BostonGlobe’s tweets is pretty consistently: caption, photo, caption, photo. Below, I have included some examples of this, and I have compared it to the visual impression the Globe’s social media pages (or alternative storytelling sites) compare to those of newer younger audiences.
In the Instagram screenshot below, you can see that there are no videos on the Boston Globe’s page. Instead, there are a series of international and local, high-quality photographs. The page reminds me in some ways of Nat Geo, because their Instagram is famous for beautiful international nature/culture shots.
Similarly, The Boston Globe official twitter account does little to push the limits of news. Primarily, the Globe tweets a sentence or two, tags the appropriate people, and posts a corresponding photo that is aesthetically pleasing. Not much boundary pushing here in terms of alternative story-telling.
One thing to note is that The Globe deviates slightly from their newspaper content in their ‘alternative media world’. For example, alternative stories fit for a younger audience may find a home on Twitter. See an example of that here:
The above stories may or may not have made the cut for the official printed newspaper. It is clear that The Boston Globe prefers classy news all around. If anything,
At the end of the day, the city of Boston has a fairly conservative readership in terms of seriousness and class. It’s still a New England city rooted in Puritanical/Catholic norms. Alternative storytelling might not have a home here as much as it would in, say, San Francisco. As to serve their readership (and frankly, to remain classy), playing it straight is not something the Boston Globe deviates from very often.